Alright, so I’ve made a serious error this past year. (Probably hundreds actually, but here’s the one I’m going to own up to at this juncture…)
I never once referred you guys to the BKB Hair Magazine. Shame on me.
Chock full of dynamic and risky hair collections, tight Step by Steps with leading hairstylists, a few entertainingly good ad campaigns, and peppered with your hair-salon-trade-mag-prerequisite ‘why didn’t they pony up a couple bucks to hire a proper marketing team?’-invoking print ads, BKB Hair Magazine is an excellent example of an e-magazine done right.
BKB Hair Magazine is a bit serious at times, but I’ll certainly forgive it for the free price tag. That said, there is one massively erroneous, hideous flaw in BKB that which I cannot overlook. And, as usual, it’s a marketing thang…
Attention BKB: As a digital magazine, you have a distinct advantage over other trade publications. You’ve already discovered it, but for some reason are not using it to its fullest extent.
In your Table of Contents…